Client: Greenwich Biosciences
Role: Creative Director

Helped launch and grow the world’s first FDA-approved CBD drug available for rare epilepsies. While producing a new category of pharmacuetical drug, and navigating uncharted and changing legal landscape, we focused on developing a best in class user experience and telling the story of caregivers and patients – and the massive benefit that CBD has brought to their lives.

Exploring their transformed lives helped us develop meaningful communications and gain rich insights to establish our brand for them.

Building the visual look of the brand, that took taking into account the triggers of epilepsies was just the floor. We developed lots of video, launched our social channels on Youtube and Facebook and celebrated the success of bringing this treatment to over 35,000 patients.

EPIDIOLEX WEBSITE

Client: GSK
Role: Creative Direction, Concept Development, Art Direction
Deliverables: Launch Activation, Online Video & Content, Website Refresh, Social

Helped grow Theraflu’s market share through updating visual brand language and driving greater awareness and consideration by delivering compelling videos that highlight Theraflu’s unique properties.

In addition to updating the visual look of the brand across digital, we created original brand content and launched new SKUs through activations and video content.

Client: Greenwich Biosciences

Role: Creative Director

Deliverables: Concept + Brand development, Website, Online Video & Content, Interactive Content

Directed concept, art direction and execution of this CBD education campaign, producing informative and engaging digital brand materials and video and interactive content.

Client: American Express & Hilton Hotels
Role: Art Direction
Deliverables: Design, Game Mechanics, Sound Design, Animation

In this exclusive web game for American Express card holders, players cycled, hang-glided, windsurfed, and boated for the best overall time across 7 world hot spots. Tokyo, Venice, Mauritius, Sydney, Puntarenas, New York and Hawaii. Players came back again and again, to beat their own times and to defend their times for the Grand Prize (a trip around the world).

Client: Glaxo Smith Kline (GSK)
Role: Creative Direction, Art Direction
Deliverables: Concept Development, Web Design, Illustration, Production

Anoro Ellipta website was launched in Q1 of 2015 to help people suffering with COPD and asthma understand a new option treatment. The concept 'a world full of air' was established in the digital space by creating a series of panoramic environments where inflatable characters are enjoying the world outdoors. All of the environments were illustrated and designed to be aspirational and show the world of possibilities with Anoro.

Awards
2015 Cannes Lion Health / Shortlist
2015 MM&M Awards / Gold
2015 DTC Award / 
 

Client: Frontline Plus / Merial
Role: Creative Direction, Art Direction
Deliverables: Brand Development, UI/UX, Web Design

Launched in January of 2013 - This new Frontline Plus website was designed and developed as a responsive site. This 3-1 website helped pet owners who are increasingly more mobile, get flea and tick killing power on the go. In addition, the site included killer features such as a flea control quiz, application slideshow and product selector tool. In-depth content per page like, interactive tools and resources, resulted in greater relief for dogs and cats while making fleas and ticks somewhat nervous.

Awards
2013 W3 Awards / 2 Gold
2013 W3 Awards / 2 Silver
2013 MarCom Awards / Silver
2013 The Global Awards / Silver

Client: Dr. Scholl's
Role: Creative Direction, Art Direction
Deliverables: Concept Development, Web, Rich Media, Social, UI/UX

To publicize the launch of Dr.Scholl's new line of DreamWalk insoles, we created the 'Tame the Shoe' digital campaign. The campaign included, Rich Media, Broadcast, Social tools and fun things to do. The campaign featured fashion icon Heidi Klum, and highlighted the core insight that uncomfortable shoes can stop you from unleashing your style. So what's a person to do? Tame those shoes ladies!

Client: Saatchi & Saatchi Wellness / PHCG
Role: Creative Direction, Art Direction
Deliverables: Concept, Brand Development, Strategy, UI/UX, Web Design

Complete re-design and re-branding of global agency Saatchi & Saatchi Wellness. The concept was to broaden the definition of health care advertising to better align with the mission of well-being (in any form). I created a website and accompanying mobile website platform that encourages and allows employees and management to express thought leadership in the wellness category.  Including a place for articles, social and a more engaging way to discover the agency.

Awards
2015 AVA Digital Awards / Gold
2014 Webby Award / Honoree
2013 W3 Awards / Gold
2013 W3 Awards / 2 Silver
2013 Marcom Awards / 3 Platinum

Client: 2 Moms in the Raw
Role: Creative Direction, Art Direction, Copywriting
Deliverables: Identity & Logo Design, Package Design, Web Design

Logo Exploration and Re-branding design for 2 Moms in the Raw - organic, raw snack foods. Conceived new art direction and designed new packaging to help the company reach new store distribution. Also proposed new mobile focused website approach to help increase online sales.

Client: Sanofi Pasteur
Role: Creative Direction, Art Direction
Deliverables: Concept Development, Brand Development, Web, Print, UI/UX, Social

The flu effects everyone, but for some it's more dangerous. Fluzone's high-dose influenza shot helps protect people 65+ from the flu. Critical to reducing a very high hospitalization rate among older people. I led the development of a new website, brand style guide, and campaign in the social space, designed to help this brand break through to it's audience.

Client: Humira
Role: Creative Direction, Art Direction
Deliverables: Concept Development, CRM, UI/UX

When asked to create an unbranded campaign for people suffering from Ankylosing Spondylitis (AS) to help guide people to treatment – my team and I created the Attack Back campaign. With it's tough no nonsense tone and information rich ads we successfully helped create a pipeline to treatment. Supported with monthly CRM program that supported patients through the journey. Helping people to get back to what they love to do the most.

Client: LeSutra Liquor
Role: Art Direction, Design
Deliverables: Brand & Product Development, Package Design, Copywriting, Web design

I designed and developed the artistic assets for this sparkling liqueuer brand, including the logo, bottle composition and label. I also wrote the tagline that sits under the upper crest, 'Nectar pour la spirit'. I also aided in the development of the alcohol as well, refining taste and color.

*Photography Credits: Yale Gurney, Conor Doherty

Client: Related Rentals
Role: Art Direction, Web Design
Deliverables: Art Direction, UI/UX, Design, Banners

Client: Allegra / Sanofi Aventis
Role: Creative Direction, Art Direction
Deliverables: UI/UX, Design, Animation, Game Mechanics, Programming

Building off the classic challenge, Brickbreaker, this game for allegra.com invites players to fire at a wall of tissue boxes by deflecting a bouncing ball with a paddle. Warning: Known to be habit forming and addictive.

Play the Game

Client: Exhale Spa
Role: Creative Direction, Art Direction
Deliverables: Concept, Brand Development, Print, Web Design

Created new brand positioning in advertising, website, internal communications and through wild postings in NYC. Each of the messages was crafted to offer philosophical teaching and to inspire prospective customers to explore this place of enlightenment and rejuvination.

Awards
2016 Graphis Advertising Annual / Global Selection
2015 Creative Floor Awards / Global Finalist
2015 MarCom Awards / Gold
2015 Epica Awards / Finalist

Client: The Guggenheim Museum, NYC
Role: Art Direction, Design
Deliverables: UI/UX, Web design

A re-design to an internationally recognized museum. A challenging website who's sheer volume of pages required a smart user experience to navigate. The result was a website that follows a gridded structure, but allows for customizable media components.

Awards
2010 Webby Awards / Best Cultural Website
 

Client: Dryers Dibs Ice cream
Role: Design
Deliverables: Design, Sound Design, Flash Animation

We developed a video contest in partnership with Dibs IceCream where aspiring videographers could submit their ideas for the public to vote on and win a chance to have it air on TV during the MTV video awards.

Client: Nexgard / Merial
Role: Creative Direction, Art Direction
Deliverables: Brand Development, Broadcast, Web, UI/UX, Social

Nexgard is a new chewable tick medicine for dogs from the makers of Frontline Plus. We established this campaign in the digital space and carried it through to TV and print. The idea behind this campaign was simple; show pet owners how great this new product was by having dogs beg for it.

Awards
2015 W3 Awards / 2 Platinum
2015 W3 Awards / Gold
2015 W3 Awards / 3 Silver
2014 MarCom Awards / Gold
2014 The Global Awards / Finalist
 

Client: Epidiolex

Role: Creative Director

Deliverables: Video + Web Animation

In these 3 videos we conceptualized how Epidiolex is different than store bought CBD, how it’s made, and how it’s prescribed.

Client: Humira
Role: Creative Direction, Art Direction
Deliverables: Concept Development, Logo Design, Print, Social, UI/UX, Banners

Hidradenitis Supparativa is an uncommon and hidden condition that debilitates roughly 200,000 people in the U.S. This Disease Awareness campaign helped those suffering, find out they are not alone as well as find hope through other real people. A central, information-rich website helped them separate fact from BS, and pull together to support one another using our online tools and social features. Giving them a voice and the power to say no more BS!

Client: Claritin
Role: Creative Direction, Art Direction, Video Production
Deliverables: Concept Development, Web, Social, Digital OOH, Print

It's Allergeddon! Launched in March of 2014. Taking advantage of the worst allergy season on record approaching, this integrated campaign for Claritin was created to spoof the news cycle, and take over the conversation about allergies. It also helped serve to inform the public on how to survive Allergeddon 2014! With Claritin of course! In addition to a website takeover, digital OOH across America was used. And last but not least, a movie-esque trailer designed to hype it all up.

Client: Humira
Role: Creative Direction, Art Direction
Deliverables: Brand Development, IA, UI/UX, Design, Research

The new Humira.com is a portal for many patients to understand their conditions, and to help them decide if Humira is right for them. A significant Information architecture and user experience challenge - with over 500 pages of content across 8 indications, with varying regulatory and legal information. We designed this website through extensive research and user testing. The result was a website that is both personal and supportive.

Visit the site

Client: Allergan
Role: Art Direction
Deliverables: IA, UI/UX, Web design

Pitch work. Designed and conceived website that brings editorial content, product information and rewards program together, while also upselling the full suite of cosmetic treatments that Allergan offers, on a unified platform, with inter-changeable and customized content based on the user.

Client: Triumeq / ViiV Healthcare
Role: Creative Direction, Art Direction
Deliverables: UI/UX, Web design, Animation, Video Production

Triumeq is a new HIV Treatment. Treating HIV is a deeply personal decision and a courageous step in the direction of living a healthier life. To educate and support those considering starting treatment, we created this website that is responsive, and packed with inspiration, tools and stories of others who have gone on treatement.

Client: Nestle Boost
Role: Creative Direction, Art Direction
Role: UI/UX, E commerce, Web Design, Animation

Boost is a nutritional supplement drink from Nestle. It is generally for people that do not get enough nutrition from food, or those who need extra nutrition in their day. This website was created to reflect a change in packaging and style. We designed the Consumer/E-commerce website as well as the Healthcare Provider website that supported to sets of needs. We helped to deliver an experience that inspired to educate about staying strong. Here is the initial concept and the final design.

Client: Revlon / Conde Naste
Role: Art Direction
Deliverables: Design, Sound Design, Animation

I was asked to design this web tool for Revlon that let users explore Revlon products by uploading or using a model - and applying makeup to the subject. Users could share their make over social media (facebook and twitter). Co-sponsored by Fashion Rocks and Conde Naste.

Client: NuvaRing / Merck
Role: Art Direction
Deliverables: Brand Development, UI/UX, Web Design, Animation, Illustration

Deep content and brand development for this Oh! so amazing birth control was adapted to easy mobility and access with quick read graphics and illustrations. Also created apps that are easy to explore - anywhere. Development of all digital work, re-designed the look of the brand, careful consideration and well balanced med/legal integration, improvement of best practices, innovated content at multiple consumer touchpoints, and created a style guide for brand.

Client: Certifect / Merial
Role: Art Direction
Deliverables: Brand Development, Web Design, Animation & Video

Website for Certifect, a premium product of Frontline and a new product for dog protection against fleas & ticks. Developed modular design, produced web videos and print ads. Created persuasive content to educate about the rising need for increased protection in dense tick populated areas.

View the Site