Client: GSK
Role: Creative Direction, Concept Development, Art Direction
Deliverables: Launch Activation, Online Video & Content, Website Refresh, Social
Helped grow Theraflu’s market share through updating visual brand language and driving greater awareness and consideration by delivering compelling videos that highlight Theraflu’s unique properties.
In addition to updating the visual look of the brand across digital, we created original brand content and launched new SKUs through activations and video content.
